The Healing Mental Health affiliate programme gives approved partners a personal code to share HMH guides, workbooks and other self-help resources. Your audience gets 10% off when they use your code and you earn 40% commission on qualifying sales. That 40% is intentional. HMH was built with people in mind whose health doesn’t always fit neatly around a traditional work schedule. This isn’t a promise of a steady income or a replacement for a job. It’s simply a flexible way to earn something extra, from wherever you are, while sharing resources you genuinely stand behind.
You don’t need to turn your content into one long sales pitch to become an HMH affiliate. The Healing Mental Health affiliate programme is designed to fit around what you already create and the people you already talk to. Apply, receive your personal affiliate code and share HMH resources when they genuinely make sense for your audience.
Tell us a little about yourself, why you’d like to partner with HMH and how you imagine sharing our resources. You don’t need a large following or an established platform to apply. Every application is reviewed individually to make sure the partnership feels like a good fit on both sides.
Once you’re approved, you’ll receive your own HMH affiliate code to use and share in a way that works for you. When someone uses your code, they receive 10% off their purchase and the sale is connected to your account, so you can earn your 40% commission on qualifying sales. There’s no fixed posting schedule or required way to promote HMH. Your code is simply there when you have something you genuinely want to share.
Share HMH guides, workbooks and resources when they genuinely fit what you’re already talking about or what someone in your audience might need. You don’t have to constantly promote something to be an HMH affiliate. When a qualifying purchase is made through your code, you earn 40% commission. Keep it honest, keep it in your own voice and share what you actually believe could be useful.
The HMH affiliate partnership
HMH was never built around the idea that the brand should take the biggest share. The affiliate programme was created with people in mind who may need more flexibility in how they work. Anxiety, panic, insomnia, chronic health issues or simply a difficult period in life can make a traditional work schedule harder to manage. An affiliate programme won’t replace a stable income, and HMH will never pretend that it will. But earning something extra on your own terms can still make a difference.
The commission is intentionally higher than you might expect from an affiliate programme. HMH was built with people in mind whose health doesn’t always fit neatly around a traditional work schedule. Anxiety, panic, insomnia, chronic health problems or simply going through a difficult period can all affect how much someone is able to work. This programme isn’t meant to promise a stable income or pretend that affiliate sales can replace a job. Sometimes earning something extra is enough. It can become a small buffer, help with an expense or simply give you room to do something nice for yourself without having to think twice about it.
When someone purchases through your code, they receive 10% off and you earn 40% commission on the qualifying sale. The remaining revenue stays with HMH, where it still has to cover payment and platform fees, taxes, business costs and the work that goes into creating, maintaining and delivering the resources. The split is deliberate. HMH could keep a larger share, but that wasn’t the reason I created the affiliate programme.
You don’t need thousands of followers, a perfectly polished feed or years of experience in affiliate marketing to apply. What matters more is whether HMH makes sense for the people you already reach. Maybe you talk openly about anxiety or mental health. Maybe you write about relationships, sleep, boundaries or everyday wellbeing. Or maybe people simply trust your recommendations and come to you when they are looking for something useful.
You might share on Instagram or TikTok, write a blog or newsletter, run an online community, have your own website or create content somewhere completely different. There isn’t one platform, posting schedule or type of audience you need to have. You also don’t have to turn everything you create into HMH content. Share a resource when it genuinely fits the conversation, the person or the problem you are already talking about.
Create in your own voice. Share where it makes sense. Recommend what you genuinely believe could be useful.
Instagram · TikTok · Blogs · Email · Communities · Websites
COMING SOON
Created with StudioLajea
Not everyone joins an affiliate programme already knowing what to post, how to talk about a product without sounding salesy or what to change when something simply isn’t working. The
HMH Starters Handbook is being created with Studio Lajea, my marketing business, for HMH affiliates who want a little more guidance.
Studio Lajea is my marketing business, where I work with content, SEO and digital strategy. I’m bringing that experience into the HMH Starters Handbook, with practical guidance around content strategy, social selling, finding your audience, paid ads and working toward your first sales.
The plan also includes a dedicated workbook and mentoring support for the moments where knowing what to do is easier than figuring out how to do it.
HMH Starters Handbook will be completely optional. You won’t need it to become an HMH affiliate or earn commission. Some people will prefer to take their code and figure things out their own way. Others may want more structure, feedback or someone to ask when they get stuck.
Remember, this is optional. You do not have to buy this to become an affiliate of HMH.
You can share HMH in your own way. There are just a few things I want every affiliate to be clear about.
Let your audience know when you may earn commission from a recommendation.
You don’t need to love everything or pretend a resource is right for everyone. Share your genuine opinion.
HMH offers information, tools and support. It is not therapy, medical treatment or a guaranteed cure, and affiliate content should never present it that way.
You don’t have to copy a script. Create content in your own voice and adapt it to the people you actually speak to.
Trust matters more than a sale
If the way HMH works feels right for you, you can apply to become an affiliate.
The application is there so I can get a better idea of who you are, how you would like to share HMH and whether the partnership feels like a good fit on both sides.
You don’t need a huge audience or years of affiliate experience. What matters more is that you understand the resources you want to recommend, communicate honestly and genuinely want to share them with the people you reach.
Before applying, make sure you’ve purchased the HMH product you would like to promote. Applications are reviewed individually and purchasing a product does not automatically guarantee acceptance.
You’ll be taken to the HMH affiliate application form.